FROM ONE GENERATION TO THE NEXT 🤍

More than 30 years ago, Margot opened the doors of a small boutique in Charleston with one simple belief: clothing should feel as timeless as the women who wear it.

Her two daughters grew up between clothing racks, greeting customers after school and learning that every woman deserves to feel comfortable, confident, and cared for.

Today, that little boutique is ready for its next chapter.

To celebrate Margot passing the family business on to the next generation, we're opening our Next Generation Event with 60% off our collection for a limited time.

One family. One legacy. 60% off.

This isn't just another seasonal sale—it's a celebration of the women who helped build Margot & Daughters and everyone who has been part of our story.

BUY 2 → EXTRA 10% OFF

BUY 3 → EXTRA 15% OFF

BUY 4+ → EXTRA 20% OFF

Limited pieces remain. Once this chapter closes, these prices won't return.

21 products

Save 63%
Celeste | One-Shoulder Floral MaxiCeleste | One-Shoulder Floral Maxi
Celeste | One-Shoulder Floral Maxi Sale price$74.95 Regular price$200.00
Save 78%
Zoey | Ruffle Neck PleatedZoey | Ruffle Neck Pleated
Zoey | Ruffle Neck Pleated Sale price$64.95 Regular price$290.00
Save 69%
Emma | Soft Ruffle MaxiEmma | Soft Ruffle Maxi
Emma | Soft Ruffle Maxi Sale price$74.95 Regular price$240.95
Save 67%
Vivienne | Button-Down Maxi DressVivienne | Button-Down Maxi Dress
Vivienne | Button-Down Maxi Dress Sale price$79.95 Regular price$239.95
Save 73%
Ava | Gathered V-Neck MaxiAva | Gathered V-Neck Maxi
Ava | Gathered V-Neck Maxi Sale price$79.95 Regular price$300.00
Save 71%
Grace | Painted Tropical ChiffonGrace | Painted Tropical Chiffon
Grace | Painted Tropical Chiffon Sale price$69.95 Regular price$240.00
Save 50%
Nora | Effortless Elegant MidiNora | Effortless Elegant Midi
Nora | Effortless Elegant Midi Sale price$69.95 Regular price$140.00
+2
Save 67%
Flora | Contour Floral MidiFlora | Contour Floral Midi
Flora | Contour Floral Midi Sale price$59.95 Regular price$180.00
Save 68%
Isabella | Ruffle Hem MiniIsabella | Ruffle Hem Mini
Isabella | Ruffle Hem Mini Sale price$59.95 Regular price$189.95
Save 67%
Ella | Tiered Boho MiniElla | Tiered Boho Mini
Ella | Tiered Boho Mini Sale price$69.95 Regular price$215.00
Harper | Halter Satin EveningHarper | Halter Satin Evening
+3
Save 73%
Chloe | Halter Ruffle HemChloe | Halter Ruffle Hem
Chloe | Halter Ruffle Hem Sale price$59.95 Regular price$220.00
Save 52%
Amelia | Effortless Everyday EleganceAmelia | Effortless Everyday Elegance
Amelia | Effortless Everyday Elegance Sale price$84.95 Regular price$175.95
Save 74%
Olivia | Lace Corset MaxiOlivia | Lace Corset Maxi
Olivia | Lace Corset Maxi Sale price$69.95 Regular price$265.00
Save 69%
Abigail | Ruffle Trimmed SlitAbigail | Ruffle Trimmed Slit
Abigail | Ruffle Trimmed Slit Sale price$74.95 Regular price$240.00
+1
Save 73%
Emily | Vintage Silhouette MaxiEmily | Vintage Silhouette Maxi
Emily | Vintage Silhouette Maxi Sale price$69.95 Regular price$260.00
Save 61%
Scarlett | One-Shoulder Ruffle MaxiScarlett | One-Shoulder Ruffle Maxi
Scarlett | One-Shoulder Ruffle Maxi Sale price$69.95 Regular price$180.00
Save 74%
Sophia | Sheer Lace MaxiSophia | Sheer Lace Maxi
Sophia | Sheer Lace Maxi Sale price$69.95 Regular price$265.00
Save 70%
Charlotte | Plunging V-Neck MaxiCharlotte | Plunging V-Neck Maxi
Charlotte | Plunging V-Neck Maxi Sale price$64.95 Regular price$220.00
Save 63%
Victoria | Tiered Bow BeltVictoria | Tiered Bow Belt
Victoria | Tiered Bow Belt Sale price$104.95 Regular price$280.00
Save 67%
Mia | Keyhole Pleated SatinMia | Keyhole Pleated Satin
Mia | Keyhole Pleated Satin Sale price$74.95 Regular price$229.95