FROM ONE GENERATION TO THE NEXT 🤍

More than 30 years ago, Margot opened the doors of a small boutique in Charleston with one simple belief: clothing should feel as timeless as the women who wear it.

Her two daughters grew up between clothing racks, greeting customers after school and learning that every woman deserves to feel comfortable, confident, and cared for.

Today, that little boutique is ready for its next chapter.

To celebrate Margot passing the family business on to the next generation, we're opening our Next Generation Event with 60% off our collection for a limited time.

One family. One legacy. 60% off.

This isn't just another seasonal sale—it's a celebration of the women who helped build Margot & Daughters and everyone who has been part of our story.

BUY 2 → EXTRA 10% OFF

BUY 3 → EXTRA 15% OFF

BUY 4+ → EXTRA 20% OFF

Limited pieces remain. Once this chapter closes, these prices won't return.

24 products

Save 54%
Zamma | Relaxed V-Neck TopZamma | Relaxed V-Neck Top
Zamma | Relaxed V-Neck Top Sale price$59.95 Regular price$129.95
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Save 64%
Kwani | Easy Casual Flow DressKwani | Easy Casual Flow Dress
Kwani | Easy Casual Flow Dress Sale price$64.95 Regular price$179.95
Save 62%
Rhea | Trendy Striped BlouseRhea | Trendy Striped Blouse
Rhea | Trendy Striped Blouse Sale price$52.95 Regular price$139.95
Save 52%
Firi | Chic Elegant DressFiri | Chic Elegant Dress
Firi | Chic Elegant Dress Sale price$66.95 Regular price$139.95
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Save 59%
Miranda | Chic Summer TeeMiranda | Chic Summer Tee
Miranda | Chic Summer Tee Sale price$57.95 Regular price$139.95
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Joanne | Printed Button Tunic TopJoanne | Printed Button Tunic Top
Joanne | Printed Button Tunic Top Sale price$63.95 Regular price$129.95
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Tansy | Trendy and Comfortable Summer DressTansy | Trendy and Comfortable Summer Dress
Tansy | Trendy and Comfortable Summer Dress Sale price$63.95 Regular price$139.95
Save 50%
Luna | Effortless Boho Dress with Flattering FitLuna | Effortless Boho Dress with Flattering Fit
Luna | Effortless Boho Dress with Flattering Fit Sale price$61.95 Regular price$123.95
+2
Save 51%
Mirella | Coastal Stripe Midi
Mirella | Coastal Stripe Midi Sale price$72.95 Regular price$149.95
Save 59%
Lolita | Breezy Striped DressLolita | Breezy Striped Dress
Lolita | Breezy Striped Dress Sale price$65.95 Regular price$159.95
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Save 57%
Maia | Floral Wave BlouseMaia | Floral Wave Blouse
Maia | Floral Wave Blouse Sale price$63.95 Regular price$149.95
+2
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Jael | Elegant Harmony TopJael | Elegant Harmony Top
Jael | Elegant Harmony Top Sale price$58.95 Regular price$134.95
Save 50%
Mana | Chic Floral V-Neck DressMana | Chic Floral V-Neck Dress
Mana | Chic Floral V-Neck Dress Sale price$74.95 Regular price$149.95
Save 52%
Abigail | Graceful Midi DressAbigail | Graceful Midi Dress
Abigail | Graceful Midi Dress Sale price$64.95 Regular price$134.95
Save 54%
Astra | Colorful Pattern BlouseAstra | Colorful Pattern Blouse
Astra | Colorful Pattern Blouse Sale price$63.95 Regular price$139.95
+2
Save 48%
Cameron | Elegant Ruffle DressCameron | Elegant Ruffle Dress
Cameron | Elegant Ruffle Dress Sale price$62.95 Regular price$119.95
+2
Save 50%
Sunniva | Canvas Charm DressSunniva | Canvas Charm Dress
Sunniva | Canvas Charm Dress Sale price$53.95 Regular price$107.95
+2
Save 60%
Presley | Graceful Boatneck TopPresley | Graceful Boatneck Top
Presley | Graceful Boatneck Top Sale price$66.95 Regular price$167.95
Save 39%
Rimmey | Beachcomber Boho DressRimmey | Beachcomber Boho Dress
Rimmey | Beachcomber Boho Dress Sale price$85.95 Regular price$139.95
+1
Save 55%
Shanna | Flowy Day Midi DressShanna | Flowy Day Midi Dress
Shanna | Flowy Day Midi Dress Sale price$67.95 Regular price$149.95
Save 50%
Wolena | Wildflower Notch BlouseWolena | Wildflower Notch Blouse
Wolena | Wildflower Notch Blouse Sale price$64.95 Regular price$129.95
Save 60%
Anila | Light Breeze TopAnila | Light Breeze Top
Anila | Light Breeze Top Sale price$89.95 Regular price$224.95
+2
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Zora | Ocean Breeze Summer DressZora | Ocean Breeze Summer Dress
Zora | Ocean Breeze Summer Dress Sale price$64.95 Regular price$159.95
+2
Save 60%
Fiona | Spring Garden BlouseFiona | Spring Garden Blouse
Fiona | Spring Garden Blouse Sale price$63.95 Regular price$159.95
+2