FROM ONE GENERATION TO THE NEXT 🤍

More than 30 years ago, Margot opened the doors of a small boutique in Charleston with one simple belief: clothing should feel as timeless as the women who wear it.

Her two daughters grew up between clothing racks, greeting customers after school and learning that every woman deserves to feel comfortable, confident, and cared for.

Today, that little boutique is ready for its next chapter.

To celebrate Margot passing the family business on to the next generation, we're opening our Next Generation Event with 60% off our collection for a limited time.

One family. One legacy. 60% off.

This isn't just another seasonal sale—it's a celebration of the women who helped build Margot & Daughters and everyone who has been part of our story.

BUY 2 → EXTRA 10% OFF

BUY 3 → EXTRA 15% OFF

BUY 4+ → EXTRA 20% OFF

Limited pieces remain. Once this chapter closes, these prices won't return.

33 products

Save 68%
Liora | Flowing Grace Maxi DressLiora | Flowing Grace Maxi Dress
Liora | Flowing Grace Maxi Dress Sale price$59.95 Regular price$185.00
+1
Save 65%
Monica | V-neck dressMonica | V-neck dress
Monica | V-neck dress Sale price$69.95 Regular price$200.00
+6
Save 65%
Nathalia™ | Pleated DressNathalia™ | Pleated Dress
Nathalia™ | Pleated Dress Sale price$69.95 Regular price$200.00
+1
Save 64%
Mia™ | Elegant V-neck Long DressMia™ | Elegant V-neck Long Dress
Mia™ | Elegant V-neck Long Dress Sale price$69.95 Regular price$195.00
+4
Save 60%
Aubrey™ | Flattering Tummy-Smoothing Midi DressAubrey™ | Flattering Tummy-Smoothing Midi Dress
Aubrey™ | Flattering Tummy-Smoothing Midi Dress Sale price$69.95 Regular price$175.00
Save 60%
Calen | Off Shoulder Flow Midi DressesCalen | Off Shoulder Flow Midi Dresses
Calen | Off Shoulder Flow Midi Dresses Sale price$69.95 Regular price$175.00
+1
Save 53%
Evadne | Floral V Neck Short Sleeve Maxi DressEvadne | Floral V Neck Short Sleeve Maxi Dress
Evadne | Floral V Neck Short Sleeve Maxi Dress Sale price$69.95 Regular price$150.00
Save 26%
Elowen™ | Midnight Bloom Maxi DressElowen™ | Midnight Bloom Maxi Dress
Elowen™ | Midnight Bloom Maxi Dress Sale price$69.95 Regular price$95.00
Save 62%
Bearim | Halter Neck Asymmetric Tunic SetBearim | Halter Neck Asymmetric Tunic Set
Bearim | Halter Neck Asymmetric Tunic Set Sale price$69.95 Regular price$185.00
Save 64%
Evalexy I Maxi Dress Print LuxuryEvalexy I Maxi Dress Print Luxury
Evalexy I Maxi Dress Print Luxury Sale price$69.95 Regular price$195.00
Save 44%
Lauren™ | Chiffon DressLauren™ | Chiffon Dress
Lauren™ | Chiffon Dress Sale price$69.95 Regular price$125.00
Save 44%
Karynthe™ | Early Spring Elegant DressKarynthe™ | Early Spring Elegant Dress
Karynthe™ | Early Spring Elegant Dress Sale price$69.95 Regular price$125.00
Save 58%
Velora™ | Cross Elegance Maxi DressVelora™ | Cross Elegance Maxi Dress
Velora™ | Cross Elegance Maxi Dress Sale price$69.95 Regular price$165.00
+5
Save 44%
Marielle | Button Front Midi DressMarielle | Button Front Midi Dress
Marielle | Button Front Midi Dress Sale price$69.95 Regular price$125.00
Save 39%
Marina | Floral V Neck Three Quarter Sleeve Maxi DressMarina | Floral V Neck Three Quarter Sleeve Maxi Dress
Marina | Floral V Neck Three Quarter Sleeve Maxi Dress Sale price$69.95 Regular price$115.00
Save 60%
Sylin | Gathered Halter Midi DressSylin | Gathered Halter Midi Dress
Sylin | Gathered Halter Midi Dress Sale price$69.95 Regular price$175.00
Save 39%
Avanique | Abstract Print DressAvanique | Abstract Print Dress
Avanique | Abstract Print Dress Sale price$69.95 Regular price$115.00
Save 52%
Lioren | Soft Flow Maxi DressLioren | Soft Flow Maxi Dress
Lioren | Soft Flow Maxi Dress Sale price$69.95 Regular price$145.00
+2
Save 39%
Zoe | Light Pink Elegant Wedding Maxi DressZoe | Light Pink Elegant Wedding Maxi Dress
Zoe | Light Pink Elegant Wedding Maxi Dress Sale price$69.95 Regular price$115.00
Save 62%
Orea | High Neck Gathered Ruffle Layers Maxi DressOrea | High Neck Gathered Ruffle Layers Maxi Dress
Orea | High Neck Gathered Ruffle Layers Maxi Dress Sale price$69.95 Regular price$185.00
Save 62%
Virel | Relaxed Floral Midi DressVirel | Relaxed Floral Midi Dress
Virel | Relaxed Floral Midi Dress Sale price$69.95 Regular price$185.00
Save 60%
Rielle | Pleated Wrap Midi DressRielle | Pleated Wrap Midi Dress
Rielle | Pleated Wrap Midi Dress Sale price$69.95 Regular price$175.00
Save 48%
Brielle | V Neck Short Sleeve Tiered Midi DressBrielle | V Neck Short Sleeve Tiered Midi Dress
Brielle | V Neck Short Sleeve Tiered Midi Dress Sale price$69.95 Regular price$135.00
Save 48%
Ione | Short Sleeve V Neck Floral Midi DressIone | Short Sleeve V Neck Floral Midi Dress
Ione | Short Sleeve V Neck Floral Midi Dress Sale price$69.95 Regular price$135.00