5 stars
4.7 / 5 Rated ( 3428+ reviews )

SERENA™ - ELEGANT FLORAL MAXI DRESS

$119.95 $69.95 Save Today $50
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Size: XS
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Next Generation Event UPDATE:

Due to high demand during our Next Generation Event, only a limited number of items are left.
If you can still click 'Add to Cart,' it's still available.

The dress you put on for a special evening and never want to take off.

There are dresses for ordinary days and dresses for the moments that deserve more. The Serena™ Elegant Floral Maxi Dress belongs entirely to the second kind. The halter neckline lifts and frames with a quiet elegance, the gathered detail adds a softness at the shoulders that feels romantic without trying, and the defined waist holds everything in place while the long flowing skirt moves with a grace that makes every step feel considered. The delicate floral print in pink and sage does what only the most beautiful prints do — it makes the dress look like it was chosen specifically for you.

  • Frames Beautifully — A halter neckline with gathered detail that lifts the shoulders and frames the neckline with a quiet, sculpted elegance that feels romantic without overdoing it.
  • Holds and Flows — A defined waist that flatters the silhouette and anchors the dress while the long flowing skirt moves freely and gracefully with every step.
  • A Print Worth Wearing — Delicate florals in soft pink and sage that feel refined and considered rather than loud — the kind of print that earns the compliment before anyone can quite explain why.
  • Made for the Moments — Garden parties, summer weddings, resort dinners, warm evenings where you want to arrive feeling quietly, effortlessly beautiful — the Serena was made for all of them.

At Madeleine & Ivy, we believe every woman deserves a dress that makes her feel like the occasion was made for her. The Serena was designed to be exactly that dress.

Reese Witherspoon reesewitherspoon Verified badge and over 57,000+ others already wear Margot & Daughters

60-Day Money-Back Guarantee


At Margot & Daughters, we believe shopping should feel as comfortable as family. If your order isn't exactly what you hoped for, simply return it within 60 days for a full refund. No hassle. No worries. Just the service you'd expect from a family business.

Here's What Our Customers Say

Excellent

4.8

/ 5

based on 3428 reviews

I was pleasantly surprised by how quickly my order arrived. The items looked exactly like the photos and fit perfectly. I was pleasantly surprised by how quickly my order arrived. The items looked exactly like the photos and fit perfectly. I was pleasantly surprised by how quickly my order arrived. The items looked exactly like the photos and fit perfectly.

The quality exceeded my expectations and everything feels premium. Shipping was fast and the packaging looked great. I'll definitely be back for more The quality exceeded my expectations and everything feels premium. Shipping was fast and the packaging looked great. I'll definitely be... The quality exceeded my expectations and everything feels premium. Shipping was fast and the packaging looked great. I'll definitely be back for more

Ordering was simple, delivery was quick, and the fit was exactly as expected. Ordering was simple, delivery was quick, and the fit was exactly as expected. Ordering was simple, delivery was quick, and the fit was exactly as expected.

Returning an item for a different size was simple and hassle-free. Customer support handled everything quickly. Returning an item for a different size was simple and hassle-free. Customer support handled everything quickly. Returning an item for a different size was simple and hassle-free. Customer support handled everything quickly.

Ordering was easy, delivery was quick, and the quality is outstanding for the price. Highly recommended! Ordering was easy, delivery was quick, and the quality is outstanding for the price. Highly recommended! Ordering was easy, delivery was quick, and the quality is outstanding for the price. Highly recommended!

I've ordered from many online stores before, but this experience was by far one of the best. Great communication and amazing products. I've ordered from many online stores before, but this experience was by far one of the best. Great communication and... I've ordered from many online stores before, but this experience was by far one of the best. Great communication and amazing products.

Beautiful quality and very flattering. They feel carefully chosen, not mass produced. Beautiful quality and very flattering. They feel carefully chosen, not mass produced. Beautiful quality and very flattering. They feel carefully chosen, not mass produced.

From One Generation to the Next.


This isn't just our Summer Sale. It's the beginning of our next chapter. As Margot & Daughters Charleston is lovingly passed on to the next generation, we're celebrating with up to 60% off our favorite summer styles. Thank you for being part of our story we can't wait to share what's next.

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